Solution allows to understand the relevance, uniqueness, and overall attractiveness of products and analysis of interest from different consumer profiles. Every day, the competition for brand-loyal consumers becomes fiercer and becomes a major business challenge. It is necessary to know their habits, preferences, and to anticipate their desires. Those who apply a continuous and automated process to accurately define the products with the highest probability of meeting the needs and expectations of consumers come out ahead. The Online Platform for Standardized Product Testing allows to measure the scalable performance of each product through attractiveness metrics, which can be analyzed by different consumer profiles.