AI for audience understanding and optimization of marketing budget allocation with a focus on performance and sales increase CMOs face many challenges in a world that evolves rapidly through various digital channels. It is necessary to optimize, reach the target audience at the right moments and places, as well as convert at all stages of the sales funnel, and allocate the budget more efficiently to optimize ROI and reduce CPA. The Media Attribution and Optimization Platform guarantees all of this. It is capable of measuring the effectiveness of marketing on sales and brand contribution, as well as media performance and activation over time, producing saturation curves that allow budget optimization.